Intel Olympics

Intel created the first, live virtual reality broadcast of the Olympic Winter Games, offering fans the opportunity to Experience the Moment. We began by announcing this groundbreaking innovation with a broadcast spot, directing people to download the NBC Sports VR app.

In the app, fans could also access exclusive content from Intel and experience winter sports from the point of view of athletes like silver medalist Ayumu Hirano. We then created a video series that featured different athletes’ stories and demonstrated how VR has the ability to create connections—no matter how far away you are.

2019 Bronze Effie Award

2018 Shortlisted for Cannes Entertainment Lions

2018 Shortlisted for AICP NEXT Awards

Agency: mcgarrybowen
AD: MacKenzie Dunsmoor